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how to find your summer partywear outfit on the highstreet

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Wedding season, ball season, garden party season, any kind of party in the Summer requires a dress code that always has us questioning what to wear. I have alot of clients asking me to help them find outfits for those special occasions, whether it be a trip to Buckingham Palace, a guest at a wedding, a friend's big birthday bash or a day at the races, finding that special outfit can be tedious, frustrating and not at all fun. So I am going to provide you with some answers and give you some new inspiration and ideas on where to shop for your outfit.

Luckily, the high street is now a hotbed of excellent occasion options, whether you’re looking for a midi dress, trouser suit, jumpsuit or otherwise. Inexpensive enough to ensure you’re not the guest spending thousands, they’re also lovely enough to keep and wear again (and not just to more weddings, either). 


TRUTH & FABLE AT AMAZON

Think of shopping on Amazon and perhaps you think first of your monthly bookclub buys, some minor electronics, bulk toilet paper or Alexa. You probably don’t think of your entire summer wardrobe, including bridesmaids’ dresses, swimwear and the perfect bright jumpsuit. But that may be about to change. Over the past few years, the online department store has been making moves into the fashion world in a bid to challenge the traditional high street, as well as our dependence on other internet retailers such as ASOS. Having launched a new range of private brands, that challenge is suddenly looking like a strong one, so check out Truth & Fable before you buy your books.


VERY EXCLUSIVE

Very Exclusive is a mix of Net-a-Porter and the Outnet. It has a mix of designer pieces at lower prices, mid range high street brands such as Whistles with some great discounts and some exclusive designs from them that you wouldn't find anywhere else. If you are looking for that designer dress and don't want to pay designer prices then this is the website you should be looking at.


KITRI

More floaty garden party than smart ball dressing, Kitri offers something no other brand is doing right now, a fresh new way to look at feminine shapes. Their price points make them much more affordable for a daytime, or day to evening dress that you will no doubt wear again and again. I have mentioned them on the blog before, but they continue to bring out unique styles at great prices, this brand is going from strength to strength.


ASOS EDITION

I have swooned over these dresses a number of times this season already. This is ASOS's fight for a part of the higher end market, competing with brands such as Needle & Thread and For Love and Lemons which they already stock on their site. The dresses from ASOS Edition are very feminine, have so much detailing on them and you will have everyone asking where your dress is from!


REISS

There are on the highstreet some stores where you just know you will find a great outfit, a great cut and in a great fabric and Reiss never disappoints. But this season they have truly surpassed themselves and have by far the best options of dresses online and instore. I cannot fault their designs, they are really original and there are just too many to choose from to buy just one thing!

If you need help dressing or finding an outfit for your special occasion then get in touch now or check out my services on my website - https://www.edits-styling.com/personal-shopping/

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where to find clothes you actually WANT to wear

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Most of what I do as an image consultant is to help clients find their style at a point in their lives where they have grown up, perhaps got married, perhaps had children, perhaps got a good career, perhaps stays at home or perhaps does all of the above but has somehow lost their style way.

Let me introduce you to one of my clients Emma. Emma is 46, smart, funny, opinionated, successful, works hard and earns a decent salary. Emma likes clothes, dislikes her knees in short dresses, has a bit of disposable income to spend on a few luxuries, but isn’t up for blowing her hard-earned cash on "trendy items". Emma thinks spending loads on clothes is borderline madness – she’d rather go on a well-earned two-week holiday with her husband and young kids. 

So where can Emma go shopping to buy that well cut dress for work, jeans and knitwear for the school run, and a few nice tops and accessories for when she goes out with the girls or date night with her husband? Has the high street forgotten about grown-up thirty, forty and fifty somethings?

Like most of us, Emma is far too busy to browse through endless crap online, she isn’t bothered about fashion trends or the latest “must-have” pieces – she just wants to look nice, feel good and not spend loads. Scrolling through thousands of shots of unattractive-looking clothes worn by extremely young models, when there’s homework to monitor, emails to catch up on and family diaries to manage, isn’t exactly a number-one priority. 

We are a nation full of Emma's, we want to look great but don't know where to look to find great clothes for grown-ups. We’ve clearly got a long way to go before the high street sorts itself out but, until that happens, it helps to know where to look for clothes that won’t disappoint.

So to save you time I have done the hard-work for you and I would like to introduce you to my go-to brands that might just make your heart race and I hope to inspire you to indulge on some new clothes that will be right up your style street!


KITRI - https://kitristudio.com/

From a small team of creatives based in London. The brand started from the frustration of not being able to find well-made, distinctive designs without breaking the bank, they set out to create their dream pieces in the hope that other women will love them too. Great use of colour and fabrics, strong eveningwear collection containing timeless stylish pieces that flatter women's figures.


&other stories - https://www.stories.com/gb/

Founded in 2010 by a small group of creatives, & Other Stories grew from the wish to give women the freedom of expression through one brand. A one stop styling destination with collections from Paris, Stockholm and Los Angeles. From classic prints on shirts and dresses to the perfect knitwear for all occasions, this brand is top of its game.

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Uterque - https://www.uterque.com/gb/

Uterque is part of the same group as Zara and was originally set up as an accessories brand in 2008. Since it was created, the company has evolved to include a carefully selected Ready To Wear collection in which quality materials and attention to detail are of the utmost importance. Their aim is to sell garments that are made to stand the test of time and are destined to become must-have items for any woman who values quality above all else.


Ganni - http://www.ganni.com/en

GANNI is a Danish fashion brand with a simple mission; To fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces. From the perfect date-night dress to slouchy-chic Sunday knits, they design to please style-obsessed women everywhere. Their Scandinavian heritage is essential to their inspiration and believe passionately in designing quality fashion that can be worn in different ways to suit individual style.

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Spotlight on &Other Stories

Last week I attended the opening of &other stories brand new store in London at 72, Kings Road. Their other store on Regent's street has been open for a couple of years now and is a regular shopping destination of mine. Whenever I mention the name &other stories to clients or friends, not many have heard of it, so shhh! I'm sharing a big shopping secret here!

It is owned by H&M and is widely known for it's diversified fashion collections with great attention to detail and quality at an affordable price. The brand has personality, a personality that I love and understand the more I shop there. It has become one of my go-to places online and instore throughout the last few seasons. They offer women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their own personal style. What impresses me most is that the pieces they design are lasting wardrobe treasures within a affordable price range.

At the opening of 72, Kings Road the store was packed full of models, bloggers, actresses and fashion writers all walking around the store with their fashionable mini bottle of Pommery Champayne. The store is over three floors and has been designed to provide endless styling choices, where beauty and accessories are just as important as clothing.

After milling around the store collecting enough garments to fill a rail, I headed to the fitting rooms to try them on. All around me were feathered necklaces, floppy fedora hats and gorgeous forest green scarves, enticing me to buy them!

After trying on an array of fabulous treasures, including the fluffy white fur coat, a floral midi dress, a forest green polo neck and a burgundy stripe jersey dress, I opted for the grey crew neck dipped hem jumper, at £55 it was a steal!

As for the future of this brand, it's looking bright, strong and at the forefront of current society. They recently did a capsule collection, filled with covetable, easy-to-wear pieces that also had a passionate underlying message. The brand invited five creatives to shoot, style and model the images - all of them transgender. The resulting campaign images broaden and explore the representation of both gender and identity within fashion.

Next for them is a collaboration with fashion design house Rodarte to create a capsule collection, further raising the bar on high-street and high-fashion collaborations. The collection that is due to land online and in store next Spring, will comprise ready-to-wear, accessories and shoes.

I can't wait to get back to the new store in the next couple of weeks, but in the meantime you will find me on their website browsing their inspiring fashion stories, just itching to buy more!

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