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where to find clothes you actually WANT to wear

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Most of what I do as an image consultant is to help clients find their style at a point in their lives where they have grown up, perhaps got married, perhaps had children, perhaps got a good career, perhaps stays at home or perhaps does all of the above but has somehow lost their style way.

Let me introduce you to one of my clients Emma. Emma is 46, smart, funny, opinionated, successful, works hard and earns a decent salary. Emma likes clothes, dislikes her knees in short dresses, has a bit of disposable income to spend on a few luxuries, but isn’t up for blowing her hard-earned cash on "trendy items". Emma thinks spending loads on clothes is borderline madness – she’d rather go on a well-earned two-week holiday with her husband and young kids. 

So where can Emma go shopping to buy that well cut dress for work, jeans and knitwear for the school run, and a few nice tops and accessories for when she goes out with the girls or date night with her husband? Has the high street forgotten about grown-up thirty, forty and fifty somethings?

Like most of us, Emma is far too busy to browse through endless crap online, she isn’t bothered about fashion trends or the latest “must-have” pieces – she just wants to look nice, feel good and not spend loads. Scrolling through thousands of shots of unattractive-looking clothes worn by extremely young models, when there’s homework to monitor, emails to catch up on and family diaries to manage, isn’t exactly a number-one priority. 

We are a nation full of Emma's, we want to look great but don't know where to look to find great clothes for grown-ups. We’ve clearly got a long way to go before the high street sorts itself out but, until that happens, it helps to know where to look for clothes that won’t disappoint.

So to save you time I have done the hard-work for you and I would like to introduce you to my go-to brands that might just make your heart race and I hope to inspire you to indulge on some new clothes that will be right up your style street!


From a small team of creatives based in London. The brand started from the frustration of not being able to find well-made, distinctive designs without breaking the bank, they set out to create their dream pieces in the hope that other women will love them too. Great use of colour and fabrics, strong eveningwear collection containing timeless stylish pieces that flatter women's figures.

&other stories -

Founded in 2010 by a small group of creatives, & Other Stories grew from the wish to give women the freedom of expression through one brand. A one stop styling destination with collections from Paris, Stockholm and Los Angeles. From classic prints on shirts and dresses to the perfect knitwear for all occasions, this brand is top of its game.


Uterque -

Uterque is part of the same group as Zara and was originally set up as an accessories brand in 2008. Since it was created, the company has evolved to include a carefully selected Ready To Wear collection in which quality materials and attention to detail are of the utmost importance. Their aim is to sell garments that are made to stand the test of time and are destined to become must-have items for any woman who values quality above all else.

Ganni -

GANNI is a Danish fashion brand with a simple mission; To fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces. From the perfect date-night dress to slouchy-chic Sunday knits, they design to please style-obsessed women everywhere. Their Scandinavian heritage is essential to their inspiration and believe passionately in designing quality fashion that can be worn in different ways to suit individual style.


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Spotlight on &Other Stories

Last week I attended the opening of &other stories brand new store in London at 72, Kings Road. Their other store on Regent's street has been open for a couple of years now and is a regular shopping destination of mine. Whenever I mention the name &other stories to clients or friends, not many have heard of it, so shhh! I'm sharing a big shopping secret here!

It is owned by H&M and is widely known for it's diversified fashion collections with great attention to detail and quality at an affordable price. The brand has personality, a personality that I love and understand the more I shop there. It has become one of my go-to places online and instore throughout the last few seasons. They offer women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their own personal style. What impresses me most is that the pieces they design are lasting wardrobe treasures within a affordable price range.

At the opening of 72, Kings Road the store was packed full of models, bloggers, actresses and fashion writers all walking around the store with their fashionable mini bottle of Pommery Champayne. The store is over three floors and has been designed to provide endless styling choices, where beauty and accessories are just as important as clothing.

After milling around the store collecting enough garments to fill a rail, I headed to the fitting rooms to try them on. All around me were feathered necklaces, floppy fedora hats and gorgeous forest green scarves, enticing me to buy them!

After trying on an array of fabulous treasures, including the fluffy white fur coat, a floral midi dress, a forest green polo neck and a burgundy stripe jersey dress, I opted for the grey crew neck dipped hem jumper, at £55 it was a steal!

As for the future of this brand, it's looking bright, strong and at the forefront of current society. They recently did a capsule collection, filled with covetable, easy-to-wear pieces that also had a passionate underlying message. The brand invited five creatives to shoot, style and model the images - all of them transgender. The resulting campaign images broaden and explore the representation of both gender and identity within fashion.

Next for them is a collaboration with fashion design house Rodarte to create a capsule collection, further raising the bar on high-street and high-fashion collaborations. The collection that is due to land online and in store next Spring, will comprise ready-to-wear, accessories and shoes.

I can't wait to get back to the new store in the next couple of weeks, but in the meantime you will find me on their website browsing their inspiring fashion stories, just itching to buy more!


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say hello to

Bored of the same old high street stores or websites? If you haven't already heard of Atterley then stand up and pay attention as you will want to know about my current favourite online store -

If you are a client of mine then you will already be aware of Atterley's website as I have been banging on about their collection of shopable brands for the past couple of years since it's launch in 2012 . But recently it's had a brand and website make-over and it's new collection is all about their own brand label. It offers an online store that is brimming with contemporary designed looks, stylish staples and affordable prices, what's not to love?!

The new Autumn Winter collection is a clean scandi-inspired look. Offering statement pieces that stand up in their own right and at the same time have the ability to sit cohesively within everyone's wardrobe. Easy shapes that can be worn for everyday style, such as the khaki utility shirt. For workwear woes the sleeveless shirt dress hits the style spot. For evenings, the collection of jumpsuits will have you ordering more than one! (I am currently coverting the bright green sleeveless one as below). There is something for every occasion.

What I also like is the attention to detail of each piece in the range. The larger than normal pockets so that you can actually fit something in them. White trousers that have fabric thick enough for you to be able to wear underwear and not be seen! Real practical things designed for real women like you and me, without compromising on style.

So head over to the new look website and pick up some expert tips on how to wear your new Atterley pieces in their stylist notes. Or pick up something timeless to wear again and again next season.

If you need some direction, here is my Top 5 pieces from the Autumn Winter collection that will give your wardrobe a seasonal face-lift and won't blow the budget!

1. Green sleeveless jumpsuit £75.00

2. Burgundy shirt dress £55.00

3. Grey 3/4 sleeve blouse £55.00

4. Khaki canvas blazer £75.00

5. Gold spot drape blouse £58.00


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Forget summer, can I have Autumn trends now please?

I know, don't wish your life away right? Having not really had a summer and now with retailers launching their sales online and instores, I always hate this time of year for shopping! It's great to grab a bargin, especially if you know what you are looking for or have something specific to buy for. This makes sale shopping all the more easier and you don't waste money on items you don't need. Unless you are buying for a holiday, honeymoon or an occasion outfit such as a wedding, I like to know that what I am buying will last me a little bit longer than to the end of August.

In buying and fashion calendars, Autumn/Winter products go on sale in July, but as summer sales have been so bad some are selling new season right now (see Zara, Whistles,, Selfridges). So it's time to make sure that what you are buying in the sales is right for now and also right for next season.

Here is my round up for the 5 biggest Autumn trends that you won't be able to resist once summer is over:

1. Geek Chic - Think Royal Tenenbaum's movie and Margot Tenenbaum is your main muse. Loafers, prim pussy bows, crisp white shirts and cute suits. Designer's were all over this on the catwalks with Tommy Hilfiger’s varsity girl wears her team colours on her sleeve.The only thing missing from Chloe’s professeur chic, meanwhile, is a couple of suede elbow patches. Whilst Gucci's kooky bookworm look will have us tucking our shirt into our skirts and popping off to the library.

2. 70's Boho - The folksy theme continues from Summer into Winter, so a great one to continue to invest in whilst sale shopping. Your key piece for the season is going to be the poncho. Yes again it is making a comeback! If you just brought those denim flares that was a good call as they are the must-have denim shape for next season. With statement tassles and textures such as knits and suede's giving the trend an update. Valentino, Chloe, Burberry and Lanvin were piling on the prints and fringing in a texture overload on the catwalk.

3. 80's revival - There is a massive move toward's a revival of the Eighties, if Balmain does it then it's likely most will follow next season, so this is one to look out for! The 80's revival has everything from power shoulders, to ruffles, colour block knits and retro waisted belts. Channel Dynasty, early Madonna and Wham! then you will be way ahead of the fash-pack next season!

4. Where the wild things are - If you didn't buy your fur coat or gilet last winter then you will not be able to escape it this year- it is about to explode! Come September the high street will be covered in fluff and everything furry, if you can find one in the sale now, bag it! This warm and fuzzy friend needs to be your essential first buy of the season. Whether you go for curly sheep gilets in glorious bold colours or abominable yeti-like black and white jackets, you will also find fur in accessories such as shoes and bags.

5. Bold prints - The most vibrant of the new season trends is the bold, graphic art-inspired mood which came in every hue imaginable at shows in all four cities. Monochromatic checkerboard prints appeared on drop-waisted dresses at Valentino while grey tunics at Loewe came emblazoned with red and black cubes. Christopher Kane's scarlett coat with black zig-zags is bound to be an AW15 must-have. Wear top-to-toe if you are feeling brave, otherwise break it up with some retro colour blocking.

Follow my AW15 pinterest board for more inspiration here -


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