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How to dress in your 30s & 40s

New Year new you right?! Where fashion is concerned it is the run up to the new Spring season's styles and launches in the stores. So over Winter clothes? But yet it's still here. So over your wardrobe? But yet it's still there. So what can you do this January without spending a fortune on clothes that you don't have but you really want to, need to, update your style? I work with a number of clients who feel this way not just every January but when you hit your thirties and struggle trying to find what is their style.

Hitting your thirties and moving into your forties are certainly milestones in your life that can shift your style perspective. Within these decades we might get married, have children, change jobs, change roles within your life, go through bereavements or enjoy the fruits of our labours. Never the less, our requirements have changed, emotionally maturing, juggling busy lifestyles, finding your sartorial comfort zone - these are all things that can shape, change and challenge our wardrobe and style. 

By now you have probably experimented with fashion trends and perhaps no longer care, understand or can keep up with what is 'on trend' let alone think about it factoring into your life. So now is a good time to strip it all back and look at what items suit your body shape, your lifestyle and what makes you feel like a million dollars when wearing it!

When I start working with new clients I find that the key to creating your 'Style Uniform' is to have core pieces that work well together. Ready-made go-to looks that make getting out of the house in a morning stress-free but yet stylish. By sticking to your colour palette once you have had your colours done, this will automatically eliminate the need for countless pieces that don't go together and look random in your wardrobe. Once you understand what you want your style to be, then your 'Style Uniform' will organically build over time, ensuring that what you have in your wardrobe has longevity as well as keeping you looking stylishly young!

Here are some 'Style Uniform' ideas and key pieces to invest in,  but check your wardrobe first as you might already have them hidden in there, you just need to learn how to re-style them into your life!

1. Jackets

Jackets are an essential part of your wardrobe. It can change a look instantly, dress it up, dress it down or be your look! Anything from formal blazers, denim jackets, leather jackets, sequin jackets to leopard print fur jackets. They all go with your daily uniform of denim jeans, or can be worn on a night out with heel's and even to the office with smart culotte's or over dresses. They will last you your wardrobe lifetime as they never go out of style and it's always about the way you wear it rather than what you are wearing. Invest in jackets and you can never go wrong.

2. Shoes

"You know you are a certified shoe addict if you think there is always room for one more pair!"

Shoes speak louder than words! Shoes are the only thing I ever buy in the sale, if I have had my eye on a pair then I will happily search for them, wait for them and love them as soon as they arrive. In your wardrobe you can everything from converse trainers, to over the knee boots, ankle boots, metallic court shoes and lace up brogues. Shoes can change an outfit in an instant. So never feel bad about buying a new pair of shoes again, as long as you love them they will always love you!

3. Denim

So many people struggle with denim, me included, but we wear it most days of our lives besides corporate dressing. 2017 is the year to break away from the skinny jeans and start exploring new trends that you could look fabulous on you. Frayed hems, boyfriends, carrot shapes and even skirts are great investment pieces for the wear per £'s that you spend on them. If you are looking for longevity then you can't go wrong with Levi's, All Saints and GAP for great mid level priced jeans.


4. Shirts

I have banged on about shirts for a number of seasons now. In fashion they are still top of the list with pyjama shirts still being best sellers and khaki military shirts set make a come back and not forgetting the newest trend of shirt dresses over trousers. But forget about fashion they are so versatile in your wardrobe because of the way they are constructed, you just have to style them up. Button them up, tuck them in, belt them, leave them open, wear underneath a jumper - the list is endless and it will always be your go to piece in your wardrobe.



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Is it stylish to wear white jeans?

edits styling notes

I have a style dilemma that is playing on my mind... it cool to wear white jeans?

But this isn't the only question I am asking myself. Questions such as; Am I too old to wear them? Will they just get dirty all the time? Has Liz Hurley ever been a fashion icon for wearing white denim jeans? Are they better for evening wear?

There is no doubting that the white jean is back! It's the denim shade that often gets a bad rap for being hard to pull off. But I'm starting to think it's universally wearable, as long as you ditch the visions of that mutton look and style them to look effortlessly cool.

Here are some styling ideas for white jeans as an outfit

1. Wear white on white

2. Wear with a classic breton stripe

3. Keep it monochrome

4. Tone them down with a tomboy shirt

5. Wear with a simple sweater

6. Take inspiration from fashion icon Alexa Chung who seems to be able to style hers with everything

For more styling inspiration follow my pinterest board - White jeans 2016

Are you slowly coming round to the idea of white jeans in your wardrobe now? It seems like they can work with a variety of tops, colours and looks (perhaps just not kids mucky fingers!). I am currently looking to buy a skinny ankle skimming pair that has rips on the legs to wear in the daytime.

Here are my top 5 edit of white jeans to buy now

1. French Connection white denim jeans £80

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A denim shopping masterclass for 2016

" A great pair of jeans should accentuate your best assets".

They’ve been the big thing for the past few years – but according to this month’s Vogue, skinny jeans are out!

I tend to massively disagree with this statement as they are now a denim classic. But every year the fashion trend reports have to give us something new to try and rival it - the truth is nothing ever will. It doesn't mean that the skinny leg jeans flatters every body shape, but we have just gotten used to seeing a slimmer, straighter, skinny jean in the past 20 years and moved away from the wider leg bootcut jean.

So what have they hailed will be their replacement I hear you cry? Here are the top 3 denim trends for 2016 -

1. The Wedgie

YES Levi's are back on the fashion radar! Last December Levi's introduced a new fit for women, "the Wedgie". According to the brand, the new jeans are modelled on the brand's famous vintage styles, while eliminating "that all-too familiar awkward front bulge that can occur when ladies wear vintage jeans."

With the popularity of vintage jeans on the rise, the brand is looking to capitalise with its new high-rise style that is – as the name suggests – intended to create a wedgie. But that's not all. According to the brand, "the back pockets of the Wedgie Jean are slightly tilted inwards adding the allure of the ultimate 'mum butt'."

It might sound alarming, but the brand is rolling out a shorts version for Spring 2016, so for now it looks like the wedgie fit is here to stay. Oh! and be sure to thank your Mum for the inspiration!!

2. Print it

Printed denim was everywhere on the Spring/Summer 2016 catwalks, from the outrageously floral motifs splashed around at Versus Versace and Alexander McQueen to the organic-looking, subtly mottled effect seen at Chanel. Prints are a great way to add depth or texture to your outfit so embrace your wild side. This is a much more pretty feminine look than past printed denim days, so this trend done tastefully could be a nice addition to your summer wardrobe.

3. Wide leg 90s style

90s style wide, loose and baggy is one of the chicest ways to rock your denims this year. Whether you opt for a relaxed fit with a drawstring waist or for more of a gentle flare as seen at Stella McCartney, worn low-slung, will gain you serious style points. I see the high street versions of the catwalk as culotte's rather than the big and baggy skater type cropped trousers. This isn't a look for everyone, depending on their body shape, but the right pair in the right wash could be a fab new summer staple in your wardrobe.

"I don't know about you, but I think I'll stick with my skinny jeans for a while longer thanks!..."

Black washed Skinny jeans from Levi's £95.00

Black washed Skinny jeans from Levi's £95.00


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5 simple style rules

One of the most frequent questions I get asked from clients, friends and relatives is "How can I look stylish everyday?". There is a theory that no matter what you do in life, you are always communicating something. Body language experts have built entire careers on this theory—as have stylists. They believe that your outfit is not simply a thing with a certain aesthetic appeal; it’s a form of self-expression. Your clothing says something to those around you, whether you intend for it to or not, so it’s best to approach dressing with some form of intention. 

If you are an avid fashionista or you like dipping your toe into current trends, or want to update your image and don't know where to start...there are alot of overwhelming styling tips out there and it can be hard to know the right things to do for everyday dressing.

The good news is that my 5 top style rules make it alot simplier.

1. Tiny Tricks

Seemingly tiny tricks can totally change your look. Something as simple as tucking your shirt in, rolling up your chinos or putting a belt round your dress can have a huge impact on your style.

2. A great pair

Investing in a great pair of jeans will pay you back 10 fold. Whilst cheap on trend styles are fine to grab, a wardrobe staple jean is definately worth investing in and will stay with you year after year.

3. Your signature

One MUST have a style signature. Whether it’s a gold bangle you always wear or the fact that you always choose boyfriend jeans over skinnies, figure out what one thing defines your own personal style, and stick with it—until you want to change it, and then feel free to do so.

4. Fit

Is the most important thing. You could have on the trendiest, most expensive outfit in the world—but if it doesn’t fit you properly, you’re not going to look stylish, and all your effort and money would have been wasted.

5. Playing with trends

There are right places and wrong places to try out trends. If you’re attending a relative’s wedding, it might not be the best time to bust out those Birkenstocks. But on a night out with your friends, it could be the perfect time to wear that suede fringe mini skirt.


and finally...

There are many things a personal stylist can do for you to either update your image or style and if you don't know where to start I can send in the right direction. Over come those fears that you may be thinking about because I am here to help and will do in a friendly, approachble and easy manner.

  • It might be that you don't have the money to go shopping. I can use your existing collection of clothes to mix and match and create new outfits in a way tha you probably wouldn't think to do so.
  • You might want to update your image but don't really know what style you want. Once I've got to know abit more about your personality and lifestyle, I will start to get a sense of the person you are and get an idea of what style will work for you. I can help you build up an idea of what you like and we can use that to influence your image overhaul.
  • You might be a full time Mum and feel like you've lost a sense of who you are and would like to get back to the old you! As a mum myself I can relate to this as I know what it feels like to have no time or energy for yourself. Our lives may have changed, but we are still the same person and confidence is the best accessory. After a session with me you will be a more updated and modern version of yourself with a new sense of style.
  • It might be that the thought of someone going through your wardorbe terrifies you! Don't worry, you don't need to feel embarrassed. I have seen wardrobes of all shapes, sizes and conditions and I am rarely surprised by what I find. I will never judge you based on how many and what clothes you own.

Contact me now for an appointment.

Check out this month's pinterest board -


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