Anyone can be "in fashion", but style is personal. There are no trends to follow. There are no rules. Style comes from within. But you have to be confident with who you are on the inside before you can be comfortable presenting yourself to the outside world. And how you present yourself to the world is important. Every time you dress you assert some aspect of yourself and your identity. With style, you tell the world who you are and it allows you the chance to showcase a facet of yourself in a unique way.
You might say they are just clothes, shoes and bags, but I believe that they play a large part of a woman's character. And more importantly clothes affect how we feel about ourselves throughout the day, week or year. Alot of Women I meet are stuck in typical life cycles of shopping, whether that be fast shopping based on getting good deals in the sales, impulse buying and buying clothes based on other people's opinion of them, buying the same items on repeat, sometimes without even realising it or just can't bear to buy anything new and are wearing friends and families hand-me downs. None of these shopping scenarios are conclusive to feeling great in what we wear.
When it comes to personal style, it's all about you. Making simple changes in your wardrobe can create huge shifts in how you feel about yourself and how you come across to the world. The right style brings out the best in every woman, at every age, in every situation. When it comes to having great style, knowing what colours, silhouettes and pieces you love and how they all fit together, is only part of the equation. The other part is having the confidence to actually wear those things. These days, I find myself thinking more and more about topics related to confidence, fashion ideals and body image, because judging from countless consultations it's a hugely important part of your style journey. You need confidence to be creative, express your personal style and have fun with fashion.