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Brand focus: ARKET

Arket smashed it’s way onto the UK high street in 2017 just after it’s launch by the H&M group. Since then its popularity has grown season upon season truly embedding itself into every fashionista’s wardrobe.

The brands aesthetic is clean, minimal, simplicity and timeless. It has a definite Scandinavian feel to the look of the brand and one you truly want to buy into. It is a lifestyle brand with the offering of womens, mens, children and baby means you can dress your whole family in the same coolness together. They also have a homewear edit so this can continue on through your home too.

I my experience of Arket buying it for myself, recommending it to clients and seeing the items in their wardrobe is the quality. The heavy weight t-shirt in white, black and colours is the ultimate perfect t-shirt, I have been wearing it for years and I have not found a better version.

I always get asked about my satin maxi skirt if the quality is any good and it has the best weight to it, I cannot recommend it enough and love the other colourways.

What I love about the brand is that everything is wearable, good quality and reasonably priced. There are not alot of brands that fit that mould on the high street anymore. You don’t have to break the bank to buy a new jumper, a pair of great fitting jeans or a new coat. The brand is strong and you can find everything you want to fill your wardrobe. They are definitely a go-to brand for me, depending on the seasons colour palette they will serve me up wardrobe hero’s and whole outfits I will want to wear and rewear.

My Arket yellow roll neck that comes in black, navy & camel colourway this season

If you are stuck with new brands to shop then Arket should be on your radar. I have pulled together an outfit for each colour season to show that you can easily make up looks and outfits from their current online offering.

SHOP ARKET

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Style fix online shopping edit

Stripe cardigan River Island £45

Studded leather belt COS £69

Leather ballet flats &other stories £120

Leopard print blouse Ganni via Coggles £155

Luna tapered jeans Agolde via Net-a-Porter £320

Most people shop online and most people prefer it over shopping in person. You might be time poor, you might not enjoy going out and shopping, using changing rooms or getting over whelmed by the shops full of clothes. Me, I love shopping in person which is why I do it for a living. But I also love shopping online. One of my most popular services are my online shopping look books.

Online shopping can come with its downfalls. Endless doom scrolling to find what you want. Not knowing what you want so using search tools to try to find pieces you like. Not knowing where to look so going back to old faithful brands that no longer suit you. Receiving the items and they don’t fit properly, you don’t know if you like it, if it suits you or if it’s quite what you were looking for. All resulting in having to send it back. That’s if you even manage to do that. Sound familiar?

That’s why my online shopping look book edits service is so popular. I do all the searching for you. I find you the perfect pieces from places you might never of heard of and items you would never of chosen. You receive them and there is no need to send them back because you love it and it fits! Choosing pieces that are perfect for you, your lifestyle and your budget is something I love to do. It is also something I do daily. I am constantly shopping for clients so I can make it look easy.

Now is a great time so refresh your wardrobe with some new pieces. I have 3 different online shopping look books to choose from, but this time of year I would advise you to think about how many pieces you need to add into your wardrobe. We are getting ready for Spring but weather wise we aren’t quite there yet so maybe you just want 5 new pieces to add in to update your wardrobe now and then do a seasonal look book in April when the best Spring bits are out. You might have a work trip coming up so need some pieces to add in, a holiday or weekend away and you want some new pieces to take with you. Whatever is on your mind we can discuss what you need and I can advise on which size look book to do.

Online personal shopping wardrobe update (approx 25 items across clothes & accessories) - £135.00

Online personal shopping small seasonal update (approx 15 items across clothes & accessories) - £95.00

Style fix online shopping 5 items - £40.00

Online personal shopping special occasion - £95.00

If you are still unsure then I would suggest a wardrobe review before you buy anything new.

This time of year I make a Spring wishlist. Pieces that have caught my eye over the weeks, items I might need or want in my wardrobe and I am excited about. I might bookmark them, wait for a discount code to buy them or just be searching for the right piece before I buy anything. My current wishlist is at the top of this blog post. Out of the 5 pieces I have bought 4 of them already and I am already wearing them because I love them so much! It revitilises the way I feel about my wardrobe, gives me something to get excited about and knowing I will continue wearing them for weeks to come means I have made a good investment.

Contact me for further information on online shopping look books.

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Inject some Spring into your wardrobe with a new jacket

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OH YES I do love a jacket. And a coat. And a shacket. Oh and now an overshirt. Which is kind of a jacket if you layer it up over things or under your coat. Confused yet?

An overshirt has been something I have been getting men to wear for the past couple of seasons, but this lightweight jacket trend seems to of moved over to women’s high street retailers and is perfect for your first Spring purchase. Nearing to the end of January, the longest month ever, means a little payday reward and a new January Jacket will set you up for the coming weeks and months through Spring.

Here are my top 5 Spring jackets to shop for now -


Check jacket

Nice big bright checks, overshirt trucker style jacket with a collar or without will work over everything you currently have in your wardrobe and give it a fresh update.


Overshirt jackets

This is the trend I keep seeing everywhere right now, it’s just about finding the right one in the right colour. Essentially the same as the checks but in plain colours and oversized.


Quilted linear jackets

These are starting to have their moment where the puffa has been so big this Autumn the paired down, slightly more interesting version is out there. Take your pick of great shapes and colours for a new spin on a puffa.


Rain Mac

Come on we all need one of these in our life to save us from the crazy UK weather, isn’t it about time we invest properly in something that we also feel stylish in.


Boxy Jacket

This is the same trend as the overshirt but instead of being oversized it’s more of a fitted silhouette but still is the same shape.

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How to build a wardrobe that fits your life

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What your clothes say about you

Every single article of clothing you wear says everything about you and it also impacts how you feel. Finding the wardrobe that makes you feel confident and beautiful is an important part of living a life you love, because how you feel impacts everything you do. From colour, to style, to fit, to fabric, each component will either enhance or hinder your personal brilliance. If you want to be all you can be, you have to feel great and that is what I love to do. I talk alot about a “working wardrobe” when I’m with clients, this is not a capsule wardrobe, it’s a wardrobe that's perfectly tailored to your unique personal style, your lifestyle and your budget. It contains everything you need to feel confident and inspired everyday.


A working wardrobe

The perfect wardrobe isn't something that you can cook up in a weekend. Your personal style is the result of many different influences and this can change over time due to the people you have met, places you have been, emotional changes and life changes. It's a truly personal thing that can take a little digging to fully cover, but we have lots of fun in the process! To get there you need to detox your wardrobe first, this will help you identify what clothes you have, helps you identify the patterns you have created and identifies the gaps. After completing your wardrobe detox you now need to consider what makes your perfect wardrobe. You have stuff to do, places to go, people to meet and social events to attend, your wardrobe needs to support all of this in a practical way. Write a list of missing items in your wardrobe, things you have been lusting after, pieces you need to make your wardrobe work for you.


Rules when buying pieces for your wardrobe

1. Buying pieces that fit in your colour palette, that are your 'right' colours and therefore all pieces can be worn together.

2. Your wardrobe should be more than just a collection of stand-alone pieces, it should consist of interrelated parts that all work together, allowing you to mix and match freely and create many different outfits.

3. Your wardrobe should be balanced between key pieces that really signify the essence of your style, statement pieces that add variety to your looks and wardrobe heroes which are the hardest working pieces in your wardrobe and underpin every outfit you put together.

4. Most of all it should express the individual person you are, giving you the confidence to tackle the working day.


Ask for help

If you don’t know where to start or it feels overwhelming then that’s what I am here for, please contact me for a chat.

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