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Brand focus: ARKET

Arket smashed it’s way onto the UK high street in 2017 just after it’s launch by the H&M group. Since then its popularity has grown season upon season truly embedding itself into every fashionista’s wardrobe.

The brands aesthetic is clean, minimal, simplicity and timeless. It has a definite Scandinavian feel to the look of the brand and one you truly want to buy into. It is a lifestyle brand with the offering of womens, mens, children and baby means you can dress your whole family in the same coolness together. They also have a homewear edit so this can continue on through your home too.

I my experience of Arket buying it for myself, recommending it to clients and seeing the items in their wardrobe is the quality. The heavy weight t-shirt in white, black and colours is the ultimate perfect t-shirt, I have been wearing it for years and I have not found a better version.

I always get asked about my satin maxi skirt if the quality is any good and it has the best weight to it, I cannot recommend it enough and love the other colourways.

What I love about the brand is that everything is wearable, good quality and reasonably priced. There are not alot of brands that fit that mould on the high street anymore. You don’t have to break the bank to buy a new jumper, a pair of great fitting jeans or a new coat. The brand is strong and you can find everything you want to fill your wardrobe. They are definitely a go-to brand for me, depending on the seasons colour palette they will serve me up wardrobe hero’s and whole outfits I will want to wear and rewear.

My Arket yellow roll neck that comes in black, navy & camel colourway this season

If you are stuck with new brands to shop then Arket should be on your radar. I have pulled together an outfit for each colour season to show that you can easily make up looks and outfits from their current online offering.

SHOP ARKET

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Matching short sets

Right now as the temperature hits 30 degrees in the UK short sets are the only thing getting me through this hot weather. When on holiday I live in short sets, they are chic, effortless and easy to wear together. What makes them great is the fact you get so many outfits in one, packing them doesn’t mean just one outfit but lots of other combinations when you pair them with other pieces in your suitcase.


Matching short sets





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Crochet pieces for Summer

Crochet is this Summer’s biggest new fabric hit. Last summer I saw crochet start to trickle through into beach cover-up and matching sets for holidays, they are great pieces to dress up for evenings and dress down for daytime. But this year everyone is having a go at bringing this fabric upto date and giving it a new spin. My green matching set is from Mango and it is from their collaboration range with Simon Miller USA.

With so many pieces out there right now it’s hard to know what to choose and where to look. Everyone from Marks & Spencer to your Spanish retailers such as Zara and high end pieces from independents like Outdazl all have something to offer. See my picks below to help you find the best pieces for your Summer of crochet.

Crochet trousers Mango, £59.99 / Crochet top Mango, £59.99


My top crochet picks

Crochet skirt &other stories, £75

Crochet hat Marks & Spencer, £17.50

Crochet midi slip dress Marks & Spencer £75

Crochet dress, Kitri, £165

Crochet trousers Mango, £45.99

Crochet trousers Massimo Dutti, £89.95

Crochet tunic dress Zara, £32.99

Crochet top Zara, £32.99

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Spring denim 2023

2023 is the year of denim. For whatever reason it is everywhere and worn in every possible way including double denim.

If you buy one thing for spring, make it something denim. Denim is timeless. But its silhouettes aren’t exactly immune to fashion’s trend cycle either. Season after season, there’s continuous excitement and curiosity surrounding what specific looks will enter and exit the chat. Are low-rise jeans back? Are skinny jeans dead? Well, consider these and the rest of your burning sartorial questions for 2023’s spring denim trends answered.

It's easy to style with any wardrobe essential and even easier to fashion into any form, with dresses, skirts, shirts and more made from the failsafe fabric. The styles go much further than our favourite pair of straight-leg jeans. Consumers are seeing denim as more than the everyday basic than it once was. People are, of course, still in the market for that one great fitting pair of everyday jeans, but they’re also looking for something unique and special that they can mix into their everyday rotation.

So whilst low slung jeans are back in style it doesn’t mean we have to wear them. It’s about choosing some great denim pieces and using them back with everything else in your wardrobe for a wearable but upto date look.

Here are the spring/summer 2023 denim pieces that are bound to reap compliments.


Denim dress


Denim shacket


denim skirt


denim shirt


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